Thursday, April 23, 2009

Singapore Airlines

SIA or Singapore Airlines Limited is Singapore’s national airline service provider. SIA has its hub at Changi Airport at Singapore. Primarily SIA has a very strong foothold in Southeast Asia, South Asia and East Asia. SIA is having one of the world’s longest commercial flights A340-500, which goes to New Jersey, Los Angeles and California.

SIA has also into other related business such as aircraft engineering and handling. SIA introduced “superjumbo” Airbus A380 as one of its flagship launch. SilkAir is one of its exclusively own subsidiary, that operates regional operations and flights to cities with lesser importance and optimized requirement. Singapore Airline Cargo is another subsidiary, which operates SIA’s cargo-hold operations. SIA is also carrying 49% stake of Virgin Atlantic & Toger Airways. It is counted in top 15 airlines in the world.

SIA is certainly a trendsetter in Aviation business and top the chart in word’s most admired companies. The company has always set an example on innovation, technology, safety and their excellence in service. SIA has always booked constant profit margin. Singapore Airlines covers 65 countries and flies to almost 65 destinations in five continents. With its tie-up with SilkAir, it has established a strong presence in South East Asia. SilkAir certainly helped SIA to reach maximum destinations and cover a wide range of geography. Beside this the airline has also established its presence in Kangaroo Route.

Due to bilateral trade agreement, more flights are coming from Thailand and United Arab Emirates, as a part of liberal aviation trade agreement. As a result the connected flights are offered from Dubai, Singapore and Bangkok. SIA also runs flights between Bangkok and Tokyo. They are also penetrating into India and China market as a part of their market expansion strategy. In nutshell, Singapore Airlines is one of the biggest profitable business houses in Singapore.

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